KlyrDigital

Client Wins

Mercian

Objective:
Reposition Mercian’s presence on social media and establish a stronger connection with players in the UK hockey community. The goal wasn’t just to post content, but to create a clear brand message that would translate into stronger engagement and product demand.

Our approach

When we began working with Mercian, their social media presence lacked clear communication, consistent engagement, and high-quality visual content. The brand had strong products and a long history in hockey, but this wasn’t being reflected effectively across their digital platforms.

    • Our strategy was to completely reposition Mercian’s brand on the social front.

      We placed their brand message “Win Before You Play” at the forefront of their content, ensuring that the philosophy behind the brand appeared before the product itself. This helped shift the narrative from simply showcasing gear to communicating the performance mindset Mercian represents.

      Results:

      • A significantly stronger and more cohesive social media presence
      • Higher engagement and traction across content
      • A feed that clearly communicates Mercian’s brand philosophy
      • Increased visibility of products through athlete-led storytelling
      • Stronger brand positioning leading to improved ROI on product sales

    LENCO

    Objective:
    Support the launch of LENCO’s new Mercian hockey range and drive real demand around the product, not just awareness.

    Our Approach
    For this campaign, the focus wasn’t on aesthetic content alone. We positioned Mercian as a performance-driven brand by creating content that spoke directly to players.
    We worked closely with Mercian-sponsored athletes across New Zealand, capturing authentic, insight-led content where players showcased how the stick performs in real game situations. The content highlighted:

    • Playing style and use-cases
    • How the stick complements different positions
    • Key performance specs and on-field benefits

    • Results

      • Increased product demand during the launch period
      • Boost in sales for the Mercian range
      • Elevated brand authority through athlete-led storytelling

      Alongside the launch campaign, we also deliverer high-quality social content to help LENCO grow their following and streamline their social media process presenting premium gear with a consistent, professional visual standard.

    OUTSET

    Objective
    Bring the thrill of mountain biking into the indoor retail experience and convert social media attention into real-world foot traffic.

    Our Approach
    For Outset, we focused on capturing the emotion behind mountain biking, speed, freedom, and adventure. While reinforcing Outset’s reputation for quality service and premium gear.

    We produced content that connects the riding experience to the in-store environment, making customers feel confident that Outset is where they should go for both bikes and expertise.
    Alongside this, we supported Outset’s in-store café with tailored social content, helping position it as a destination rather than just an add-on.

    • Results

      • Increased social media presence and brand visibility
      • Stronger connection between online content and in-store visits
      • Improved walk-through and engagement for both the bike shop and café
      • Social content that actively supports conversion, not just awareness